Vintage Tee Sweepstakes


NO PURCHASE NECESSARY TO ENTER OR WIN PRIZE.  PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  The “Vintage Tee” Sweepstakes Promotion (“Promotion”) is sponsored by The Life is Good Company, 9th Floor, 51 Melcher Street, Boston, MA 02210 (“Life is good” or “Sponsor). The Promotion is governed by these official rules.  By participating in the Promotion, each entrant agrees to these official rules, including all eligibility requirements, and understands that the results of the Promotion are final in all respects.  The Promotion is subject to all federal, state and local laws and regulations and is void where prohibited by law.   ODDS OF WINNING DEPEND ON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED.

Entrants’ information and entries may be subject to Instagram’s terms and conditions and privacy policy. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. By participating in this promotion you agree to a complete release of Instagram from any claims. Participation in this promotion is subject to these official rules.

ELIGIBILITY: The Promotion is only open to legal residents of  the United States and Canada who are 18 years of age or older at the time of entry.  Employees, officers and directors of Sponsor and its respective parents, subsidiaries, consultants, agents and suppliers, (collectively, “Promotion Entities”) as well as their immediate families and persons living in the same household as such individuals, are not eligible to enter or win.  Sponsor reserves the right to verify the eligibility of the winner.

PROMOTION Period:  Promotion begins January 10th, 2019 at 12:01 A.M. EST and ends February 22nd, 2019 at 11:59 P.M. EST (the “Promotion Period”).


To enter the Promotion, during the Promotion Period: (i) create an Instagram account if you do not already have one, (ii)ensure that your Instagram account is set to “public”, (iii) post a photograph to Instagram showing you wearing or utilizing your favorite Life is Good past season tee and using ##ThisIsOptimism and #LIGContest. Or visit, following the directions to upload photo and sharing contact information.

Please use good taste, keep photos free of obscenity or indecent material. Entries cannot defame, misrepresent or contain disparaging remarks about Sponsor or any of its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor associates. By entering, you acknowledge that your entry may be posted on the Sponsor’s Website(s) or other media pages, in Sponsor’s sole discretion. Sponsor has no obligation to use or post any photo you submit. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose. Online entries that are not in accordance with these Official Rules as stated herein or are not received during the Entry Period will be ineligible. Entries cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind other than Bumble and bumble, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses; (e) contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media) without permission; (f) contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; and (g) depict, and cannot itself, be in violation of any law.


General Conditions of entry: No photocopied, facsimiled, e-mailed, mechanically reproduced or telephoned-in entries will be accepted.  Receipt of entries will not be acknowledged.  Sponsor has no obligation to advise an entrant of an incomplete or otherwise non-compliant entry. Sponsor is not responsible for lost, late, invalid, unintelligible, incomplete, mutilated, garbled, postage-due or misdirected entries, which will be disqualified. All entries become the exclusive property of Sponsor and will not be returned.


On or about March 1st 2019, one (1) Winner will be randomly selected from amongst all eligible entries. Each potential winner will be contacted by the Instagram account information provide to enter.  If a potential winner cannot be contacted or prize notification is returned as undeliverable, that potential winner may be disqualified and an alternate winner selected.  All winners will be required to return an Affidavit of Eligibility, Publicity Release and Prize Acceptance Forms and IRS W-9 form, as requested by Sponsor.  All forms must be fully completed and returned within seven (7) days following receipt of the forms from Sponsor, or the potential winner may be disqualified and an alternative winner selected.  All prizes may not be awarded if an insufficient number of eligible entries are received by the applicable drawing date. Limit of one (1) prize per household.

Prizes:  One Winner will receive $25 Life is Good tees from the 2019 Vintage Collection. Winner may choose sizing and men/women style package  (ARV $700)

Except for the prize values, the prize winners will not receive any additional monetary compensation or acknowledgement for participation in the Promotion, any advertisement or other material. Except as specifically provided herein, each prize winner is solely responsible for all expenses and fees, including, taxes, related to any prize or this Promotion.  Reporting and payment of all applicable taxes resulting from acceptance or use of any prize are the sole responsibility of the winners.

ADDITIONAL Limitations:

All prizes are non-transferable except by Sponsor.  The prizes cannot be used in conjunction with any other promotion or offer. No substitution or cash equivalent of a prize is permitted; however, Sponsor reserves the right to substitute any prize with another of equal or greater value.  The winners are not entitled to the difference between the approximate retail value and the actual value of any prize.  The Promotion Entities are not responsible for any typographical or other errors in the offer or administration of the Promotion, including, but not limited to, errors in the printing or posting of the offer or official rules, the selection and announcement of any winner, or the distribution of any prize. Any attempt to damage the content or operation of the Promotion is unlawful and subject to legal action by Sponsor or its agents.  Sponsor reserves the right to terminate, withdraw or amend the Promotion or disqualify any entry for any reason and without notice including, without limitation, if Sponsor suspects tampering has occurred, voiding the entries at issue or terminating the Promotion and selecting a winner from among that portion of the Promotion that has not been compromised, if any.  Promotion Entities will not replace any lost or stolen prize items. The Promotion Entities and any telephone network or service providers are not responsible for incorrect or inaccurate transcription of entry information, or for any human error, technical malfunction, lost or delayed data transmission, omission, interruption, deletion, line failure or malfunction of any telephone network, computer equipment or software, the inability to access any web site or online service or any other error, human or otherwise.

Travel arrangements for the prize shall be determined by Sponsor.  Prize winner and guest must travel on same itinerary.  Trip must be taken on dates and times designated by Sponsor or prize will be forfeited.  Travel restrictions may apply and frequent flyer miles may not be available.  Once travel is booked, no changes or cancellations will be accepted.  No extensions or exceptions shall apply or be available.  All travel is subject to availability.  Airline schedules, event schedules, and travel arrangements are subject to change outside the control of the Sponsor. Sponsor will not be liable or responsible for any such changes and reserves the right to substitute a prize of equal or greater value, in Sponsor’s sole discretion, if, for any reason, all or any portion of the prize is not available. It is the responsibility of the prize winner and their travel companion to arrive at the designated gateway city in time for their flight, with proper travel documentation. Certain travel and security restrictions may apply and it is the responsibility of the winner and their companion to comply with all travel, security and other laws, regulations, airline passenger and rules that may apply to them. The prize winner’s travel guest (or the travel guest’s parent or legal guardian if the travel guest is a minor) must execute and return fully executed liability/publicity release forms prior to the issuance of travel documents.

Indemnification and limitation of liability:

by entering the promotion, Each entrant agrees to INDEMNIFY, release and hold harmless The Promotion Entities and all their respective officers, directors, employees, representatives and agents from any liability, damages, losses or injury resulting in whole or in part, directly or indirectly, from entrant’S participation in the PROMOTION and the acceptance of any prize that may be won.  The PROMOTION ENTITIES DO not make any warranties, express or implied, as to the condition, fitness or merchantability of any of the prizes.  each entrant agrees to execute any document containing the terms and conditions of these official rules.



By submitting an entry, each winner grants Sponsor and those acting under its authority permission to use the winner’s post, submission, entry, name, likeness, or comments for advertising and publicity purposes without payment of additional consideration, except where prohibited by law. All entries become the exclusive property of Sponsor and will not be returned.


All issues and questions concerning the construction, validity, interpretation and enforceability of these official rules, or the rights and obligations of entrants and the Promotion Entities in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the United States, the State of Massachusetts, without giving effect to any choice of law or conflict of law rules or provisions.  Entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of, or connected with, this Promotion or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the District of Massachusetts or the appropriate Massachusetts state court; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs, but in no event including attorneys’ fees, disbursements or court costs; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental and consequential damages, and any other damages, other than for actual out-of-pocket costs.


To find out the names of the winners, please send a self-addressed stamped envelope on or before March 15th, 2019  to Life is Good, 9th Floor, 51 Melcher Street, Boston, MA 02210, attn: Marketing Vintage tee Sweepstakes.