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Life is Good has partnered with the University of Notre Dame to launch its first collegiate licensed apparel collection.
Optimistic lifestyle brand Life is Good has teamed up with the University of Notre Dame to offer the brand’s first collegiate licensed apparel. The co-branded collection includes 11 men’s styles and six women’s styles, all featuring the powerful message of optimism that Life is Good is known for, coupled with well-recognized Notre Dame icons like the Interlocking ND logo and the Leprechaun.
This week, Follett Higher Education Group, which operates Notre Dame’s Hammes Bookstore and Varsity Shop locations, will donate 10% of the proceeds from Life is Good merchandise sold at the University to the Life is Good Kids Foundation in support of children in the South Bend area.
“There is something powerful about coming together to show collective college pride,” said Bert Jacobs, co-founder of Life is Good. “We are long-time fans of Notre Dame-they have one of the best collegiate licensing programs in the country, and they share so many of LIG’s Superpowers- like compassion, gratitude and authenticity. We are excited to head back to school with them, spread the power of optimism, give back and have a little fun while dong it.”
To celebrate the partnership, Life is Good visits Notre Dame campus Friday October 9 and Saturday October 10 as part of its nationwide tour – an eight week road trip visiting 40 communities to #GROWtheGood and raise over $1 million for kids in need.
Bert and John Jacobs, who started the company selling t-shirts at college campuses, are be available to students and alumni for meet and greets, book signings and good old-fashioned tailgate.
“Notre Dame is always looking for new ways to connect with fans through innovative, high quality and meaningful licensed product,” said Micheal Low, Director of Licensing at Notre Dame. “Life is Good is the perfect partner to take out co-branded apparel to the next level. It’s more that a t-shirt, it’s a message about life and community and we are thrilled to have them on board.”