Life Is Good® Appoints Lisa Tanzer As President

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BOSTON, July 13, 2016 — Life is Good®, a $100 million lifestyle brand dedicated to spreading the power of optimism, announced today it has named consumer marketing veteran and business executive Lisa Tanzer as President.  The move follows a nationwide executive search, which culminated in the selection of Tanzer.  As President, Tanzer will lead day-to-day business operations with a focus on driving continued growth for the brand and its social mission. She was previously Head of Marketing at Life is Good and has also served on the Board of Directors of the Life is Good Kids Foundation for over 20 years.

Lisa Tanzer brings more than two decades of experience to the role with a distinguished track record of success leading consumer brands and driving business in the education, entertainment, and consumer products industries. Prior to Life is Good, Tanzer held marketing and strategy positions at Hasbro, Staples, PricewaterhouseCoopers and The Gillette Company.  Additionally, she held executive positions at start-ups and mid-sized companies, such as, Cookie Jar Entertainment, and The Princeton Review. Tanzer received her BA from Tufts University and an MBA from Harvard Graduate School of Business.

“We could not be more excited to promote Lisa Tanzer to President at Life is Good,” said Life is Good Co-founder and CEO (Chief Executive Optimist) Bert Jacobs.  “We have been searching for a long time, and no one compared to Lisa.  She is the right person to lead our next phase of growth.  She is a brand expert, a great team builder and a proven driver of business. Perhaps more importantly than all of the above, we just plain love her!”

In her role as Head of Marketing at Life is Good, Tanzer has led multiple integrated campaigns that have reached well over 1 billion people across the world. She has forged strategic partnerships with like-minded for-profit and non-profit organizations that have helped spread the power of optimism and support children’s causes. Under her guidance in 2015, the company’s nationwide Life is Good tour donated over $1 million dollars for kids in need. With a passion for social good combined with her marketing and general management experience, Tanzer brings together the best of both worlds in her new role as President of Life is Good.

“There are few brands whose social mission is as aligned with its business mission as Life is Good,” said Tanzer. “The experience of shaping the Life is Good Kids Foundation from its inception as a local non-profit to becoming the national leader in helping kids overcome the impact of poverty, violence, and illness has been an incredible journey. The opportunity to leverage my 20 years in scaling business to continue to grow the Life is Good brand while bringing more good in the world is both rare and exceptional. I couldn’t be more honored and excited for the path ahead.”


The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism.  The company donates 10 percent of its annual net profits to help kids in need.  To date, the company has donated over $11 million; principally through Life is Good products, events, and community fundraising efforts. Life is Good is a registered trademark of The Life is Good Company. Please visit for more details and follow Life is Good on TwitterFacebook and Instagram.


The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care.  The Foundation’s Playmaker program partners with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. For more information, please visit: