LIFE IS GOOD® EXPANDS INTO CANADA WITH LAUNCH OF FALL 2015 APPAREL COLLECTION AND BOOK DEBUT
TORONTO, CANADA, August 6, 2015 — Life is Good Canada recently launched its Fall 2015 collection of men’s and women’s apparel and is set for National Geographic’s September 1st release of Life is Good – The Book, co-authored by the company’s founders, Bert and John Jacobs. The inspired collection – including tees, fleece, headwear, bags, sleepwear and other accessories – features positive messaging brought to life through art house style graphics. The products are all designed to spread the power of optimism and encourage people to focus on the good.
“Throughout our 20-year history, we’ve seen how the positive messages on our products inspire and motivate those who use them,” said John Jacobs, Chief Creative Optimist for Life is Good. “By building our brand in Canada, we want to spread the power of optimism to our friends in the north and inspire Canadians to grow the good within their communities.” John Jacobs will be in Toronto on September 2nd to celebrate the Canadian launch of the Life is Good brand and the newly released book with National Geographic.
The launch of the Fall 2015 collection, now available at select retailers across the country, follows the January announcement of Life is Good’s exclusive distribution and licensing agreement with Montreal-based distributor, The Mint Green Group. This first-ever Canadian partnership elevates Life is Good’s presence in Canada and marks the first time that Canadian youth will benefit from the brand’s commitment to helping kids in need.
“Optimism is powerful and transformative. It opens us to possibility and enables us to live our lives with courage, authenticity and joy,” said Joanne Fletcher, Senior Brand Director, Life is Good Canada (a division of The Mint Green Group). “Our clothing and accessories are canvases for our brand’s positive and inspirational messages. The more Canadians who wear them, the larger our community of optimists becomes, and the more kids we can help.”
Driven by its vision of a world where all kids feel safe, loved and joyful, Life is Good donates 10 per cent of its net profits to The Life is Good Kids Foundation. The Life is Good Kids Foundation partners with organizations serving the most vulnerable children to positively impact the quality of their care. Since 1989, Life is Good has partnered with over 5,000 caregivers to help create a world where life is good for all kids.
Life is Good Canada is working to build partnerships with several Canadian charities, devoted to helping Canada’s most vulnerable kids. The first of these partnerships is with the Toronto-based Redwood Shelter, a safe haven for women and children fleeing domestic abuse.
“We’re spreading the power of optimism to places in Canada where it’s needed most,” says Fletcher. “Optimism is always at its strongest when surrounded by darkness.”
The launch of the Fall 15 collection coincides with the introduction of a re-designed logo, as well as a newly updated website and the release of a debut book, co- authored by company founders Bert and John Jacobs and published by National Geographic. Aptly titled, “Life is Good – The Book”, the pages are filled with lighthearted, practical insights, paired with inspiring quotations and the company’s iconic artwork, showing readers how to discover and embrace the good in their lives.
Founded in 1994, Life is Good has grown exponentially in the last 20 years, fuelled by consumers’ growing interest in brands that combine products, messaging and content with a compelling cause. With design cues taken from the world of art, music and the outdoors, Life is Good’s men’s and women’s collections are now offered in multiple trend relevant silhouettes and styles, featuring premium comfort cottons, hand-painted art and inspiring, uplifting messages.
Life is Good is sold through select Canadian retail partners across the country, including The Higher Ground, Sporting Life and Sail.
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company has raised more than $11.5 million for kids in need to date; principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit Lifeisgood.com for more details and help spread the power of optimism by following Life is Good on Facebook, Instagram and Twitter
ABOUT THE LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is The Life is Good Company’s accredited 501(c)(3) public charity, whose mission is to help kids overcome poverty, violence and illness by partnering with frontline professionals – such as teachers, social workers and Child Life Specialists – who dedicate their lives to caring for them. To date, Life is Good has partnered with over 5,000 frontline professionals, known as Life is Good Playmakers, who use the power of play to build healing, life-changing relationships with over 100,000 children each day. To date, more than $11.5 million has been raised to help kids in need, principally through Life is Good products, events and community fundraising efforts. For more information please visit Lifeisgood.com
ABOUT THE MINT GREEN GROUP
The Mint Green Group is a privately held company with offices in Montreal and Toronto, that holds Canadian distribution agreements with leading US and global brands in the lifestyle, licensed-sport and golf industries.
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