Forbes | Ask The CMO: A Conversation With John Jacobs

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At Life is Good, a $100 million positive lifestyle brand founded by two brothers in their van, neither of these ideas is anything new. As the brand approaches its 25th anniversary, I thought it would be great to connect with their head of creative to chat about two of the most critical components in the marketing mix today: purpose and emotion-led experiences. Read the rest of the article here.