CNN Money | How a positive statement made millions for this T-shirt company

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In 1990, Bert and John Jacobs joked that they would “go where no T-shirt guys had gone before.”

The brothers embarked on a road trip along the East Coast of the United States, selling colorful T-shirts with abstract designs door to door.

It didn’t go well. Four years later, business was so bad they had just $78 between them. Read the rest of the article here.