Boston Globe | Life is Good hits the road with vacation packages

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It’s fitting that Life is Good, the iconic Boston-based lifestyle brand known for its optimistic slogans and outdoorsy bent, would venture into the travel sector. As the story goes, founders Bert and John Jacobs, who grew up in Needham, came up with the idea of selling T-shirts during a road trip from California to Boston in 1988, when the brothers were in their 20s.

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