Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something.
Anyway, the brand, renowned for its T-shirts emblazoned with smiley faces and uplifting messages (it also donates 10 percent of profits to help kids), is making a push into Canada. As part of that move, it joined with ad agency The Garden and digital production firm Thinkingbox to create an “Optimism Machine.”