Marketing is one of the most important — and most difficult — expenses for a company. It’s a common belief that if customers don’t know about you, how will they know to buy from you?
However, what if your marketing budget is nonexistent or your business is competing with multinational corporations that seem to have unlimited budgets themselves?
That’s exactly the problem Bert Jacobs, co-founder and CEO of Life Is Good, encountered. After more than 20 years, his company has surpassed $100 million in annual revenue and learned a thing or two about leveraging marketing efforts.
I recently chatted with Bert about how he was able to leverage marketing to create a multimillion-dollar company and what others can learn.
Read the full article here.