It's 2015 and you can still find the best music and community at local record stores.
It’s 2015. It’s a fact that the majority of music these days is purchased digitally. Not only through ordering online, but people are buying digital albums and .mp3 files over physical products such as CDs and vinyl and cassettes (yes, cassettes—they’re coming back!). On top of that, people are moving on to streaming over purchasing a digital album.
Do you remember the excitement you felt when you purchased your first CD or record? Do you remember what the first album you bought was? It’s a moment that all music-lovers can recall. The excitement of walking in to a record store and scanning the shelves for the title you’re looking for—the joy you feel when you find it and get to hold it in your hands. After you rush home and put the record on, the sweet crackle from the speakers fills your ears. The entire process of buying a record is more than just the transaction. It’s the anticipation before and the excitement after.
Local record stores still exist, despite the digital age of music thriving. Sweet spots, such as Deep Thoughts JP in Jamaica Plain, Massachusetts, are packed with records waiting to find a new home. More than just albums from the 70s being re-sold, your local record store carries new music, too. That song you love from the radio! Your favorite local band’s record that they funded on their own. Your next favorite artist that you had no idea existed until an employee recommended them to you.
The local record store isn’t just about supporting local music and local business; it’s about the community. As an example, Deep Thoughts engages with the Boston music community often by hosting live shows in their store. Many local artists as well as larger touring musicians come through to play the spot. The store even helps to promote other local shows around the city. The arts community supports the store, and the store supports the community.
Buying music should be more than just a transaction; it should be an experience. Music itself is something that you experience– you listen to it by yourself or with your friends, or go to a concert. Listening to music starts with a few clicks, but goes on past that. After you listen, you think about what you’ve heard and how it connects with you. Similarly, buying should be more than a few movements and then waiting for a delivery. You can venture out somewhere new to meet new people and discover new things. Explore the uncharted territory and do something you weren’t sure you could do yesterday.
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