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“Life is Good,” the Boston-based clothing brand line that devotes itself to the message of turning frowns upside down, has seen great success with the music festival that it sponsors each September in Canton. Well, now the company is bringing the good vibes north with the Nor’Beaster set to place at Killington Mountain Resort on March 22.
“We’re bringing music, outdoor fun and community together for a great time and a great cause,” Life is Good CEO Bert Jacobs said. “We have a lot of exciting new events on tap in 2014, and hope you’ll join Life is good for our first one on the slopes of Killington and help kids in need while you Do What You Like. Like What You Do.”
Musical acts for the festival include Allen Stone, Assembly of Dust and Josh Panda and the Hot Damned. There will also be family acts Josh and the Jamtones and Andy the Music Man playing at the Snowshed Lodge.
Ten percent from every day lift ticket sold will go to kids in need. One-day lift tickets will be sold at a discounted rate of $59 (regular, $89) on March 22.
To date, Life is Good has raised $11 million for The Life is Good Kids Foundation.
“Life is Good was a natural fit as a partner for this year’s Nor’Beaster Festival because of their enthusiasm and commitment to spreading the power of optimism, and the opportunity for Killington to support The Life is Good Kids Foundation’s efforts to help kids in need,” said Mike Solimano, president of Killington Resort. “Together we will offer a totally unique experience for our guests centered around live music, unexpected events, and of course, world-class skiing and snowboarding.”
Individuals can also receive exclusive festival perks by setting up a personal fundraising page at Lifeisgood.fundraise.com/norbeaster. The first 100 people who raise $250 or more will receive:
First tracks on March 22.
Free entrance to the Wobbly Barn after party (21-plus)
A buy one/get one free lift ticket, available March 24 – Dec. 15.
For more information, visit www.lifeisgood.com.