After years of experience as customers of Life is Good, Mark Ruane and Steven Wright were driven by the optimistic message that powered the Life is Good brand to open up their own Genuine Neighborhood Shoppe. In 2007, Mark and Steve opened up Whit’s End in Ogunquit, Maine. Ogunquit is a beach community, which sees visitors from all over the U.S. and the world. Mark and Steve love that their customers return on an annual basis and always remember to stop by Whit’s End. They work night and day to create a fun shopping experience for their customers!