The Life is good Festival is a one-of-a-kind fundraiser held at Prowse Farm in Canton, MA. This two-day celebration of music and optimism, features three stages of nationally known musical talent, hands-on games, interactive arts activities, and the "Good Kids" zone — home to the top acts in kids entertainment. Donations made at or in connection with the Festival — as well as any of Life is good's net profits generated from the Festival — go directly to The Life is good Kids Foundation.
The goal of the weekend is to create a community of fundraisers. Festival-goers who raise funds for the Life is good Playmakers will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other prizes. These fundraisers are called VGP's – Very Good People – and have a once-in-a-lifetime concert experience, as well as the satisfaction that comes naturally by simply being a very good person.